![How to Build a Marketing Agency from Scratch in 2025 [w/ Joe Roberts]](https://is5-ssl.mzstatic.com/image/thumb/Podcasts112/v4/eb/3e/bb/eb3ebb53-a37d-8785-59aa-a6b83df30f39/mza_5474043794032013066.jpg/400x400bb.jpg "How to Build a Marketing Agency from Scratch in 2025 [w/ Joe Roberts]")
How to Build a Marketing Agency from Scratch in 2025 [w/ Joe Roberts]
Description
Starting a Marketing Agency from Scratch with Joe Roberts
In this episode of the Social Media Entrepreneurs Podcast, host Derek Videll is joined by Joe Roberts, the founder of Infinity Scales, to discuss how to build a marketing agency from scratch. The focus is on creating a Facebook ads agency, with insights on client acquisition strategies, pricing, lead generation, and niche selection. Derek advises Joe on best practices like offering free trials to gather testimonials, optimizing ad spend, and crafting contracts. The episode provides practical tips for those looking to start or refine their own marketing agencies.
00:00 Introduction and Guest Introduction
00:50 Joe's Current Status and Initial Questions
01:50 Strategies for Client Acquisition
06:06 Niche Selection and Pricing Strategies
14:51 Running Ads and Performance Metrics
24:16 Contracts and Ad Spend Recommendations
29:01 Final Advice and Conclusion
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Hosted by Derek Videll
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